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Typecraft initiative

Articles
Interviews


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The artists





















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Each one of the artist drew a different character set from A to Z, along with numbers and basic puntuation signs.





Each set of drawings has been carefully digitized and converted to outlines in order to be exported as a font. The basic set has been simplified, nevertheless the other two stylistic sets are just rough outlines.













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Typefaces resulting from this TypeCraft initiative can be licensed though the TypeCraft Initiative project webpage



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The Typecraft initiative

We are happy to be part of The Typecraft initiative, using type design as a way to visualize different cultures in the world. Andreu Balius has been collaborating with Ishan Khosla Design in Delhi, India, in order to develope a typeface based on Gond tribal ancient art.

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Godna Tribal Tattoo Typeface

Together with Ishan Khosla Design, we have developed a display typeface based on Gond tribe Tattoo art. For this project Ishan Khosla engaged with three tribal women artist — Ram Keli, Sumitra and Sunita — who belong to the Gond tribe of Chattisgarh in Central India. Under advisory, the artist were free to draw the alphabet letters. As Ishan Khosla explains: “we let the artists create the letters in their own way, initially — to give them creative freedom and for them to enjoy the process”. The three artist were explained about the shapes of the alphabet in order they could become familiar with Latin letters.
The Tattoo patterns have specific meanings. As Khosla explains: “They are highly valued for their powers of healing and are ritualistic in nature”.

The Gond tribes are the biggest aboriginal communities of Central India. Traditionally the Gond people painted on walls of their homes and floors during festivities and marriages using coloured muds. Themes are inspired by legends and myths to everyday life images.

Drawing of Godna Tattoo Letters by: Ram Keli, Sunita and Sumitra from Jamgala, Chattisgarh, India
Concept, Cleaning up and Vectorization of Letters: Ishan Khosla Design, New Delhi, India
Type Design: Andreu Balius, Barcelona, Spain​


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Godna

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The Typecraft Initiative, a self-initiated project, is also completely self-funded. The goal of the project — through the creation of typefaces based on various crafts or tribal arts of India — is to inspire, create awareness and generate further interest in the history, context, work and life of the people we collaborate with. The mandate of The Typecraft Initiative is to raise funds for collaboration and involvement of diverse groups of tribal artists and craftspeople from India in creating typefaces based on their arts and crafts. Whether we make money or not, the craftsperson always gets paid in advance. Funds raised from the sale of the typefaces is first used to cover all costs and then to initiate similar new projects with other tribal and craft groups.

Further information at The Typecraft Initiative webpage.

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Godna

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Godna is a display typeface only intended for very big display sizes and dropcaps. Each characters has a huge amount of points, so it renders a bt slowly in conparison with usual typefaces. The font has a complete set of uppercase (A to Z) with numbers ans basic punctuation signs. It also has two stylistic sets for uppercase (A-Z) with more rough designs. A third stylistic set is completed with tattoo Gond symbols.
Spacing and kerning has been roughly outlined in order to get a more formal character typesetting.

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Godna

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Basic set


Stylistic set 1


Stylistic set 2

Stylistic set 3

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© typerepublic. Barcelona 2017.