Proximus text and Proximus web are corporate typefaces designed for the identity of Proximus–Belgacom, together with Saffron Brand Consultants. The type family includes both print and web fonts, also a special extra bold weight has been designed for internet tv.
The Proximus Group (previously known as Belgacom Group) is the largest telecommunications company in Belgium, headquartered in Brussels.
Proximus Group offerings include fixed line and mobile communications through the Proximus brand.
Proximus type family has been designed to fulfill all need for both print and screen divices: mobile, web and tv. A display version, based on Proximus logo has been designed as a complementary style for advertising and promotional purposes.
Proximus typeface is a humanist sans serif with low contrast and wide open counters in order to facilitate reading on screen at smaller text sizes.
Proximus Display is a fancy style within the Proximus family in order to provide a more visual appealing for promotional communications in advertisements and posters.